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Max azria bandage dress.
When bcbgmaxazria acquired léger s brand in the late 1990s the bandage dress reached a wider audience.
Max azria started bcbg named for the french phrase bon chic bon genre good style good attitude in 1989 and became known for offering designer fashion at affordable prices and has since.
It s a figure embracing dress full of bright rainbow colors.
Hervé léger pioneered the bodycon look in the 80s and the name has been synonymous with the style ever since.
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They brought bandage dresses to the mainstream and pioneered the use of materials used in foundation type garments to make the dress.
Sleeveless halter ruffle gown.
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Hervé léger pioneered the bodycon look in the 80s and the name has been synonymous with the style ever since.
Bcbg max azria now owns herve leger.
They actively market bandage dresses under the herve leger brand with their design direction.
Relaunched in 2007 the signature bandage dress continues to strike a chord with a new generation of fashion fans.
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After bcbg max azria released a capsule collection of the hervé léger dress in 2007 3 bandage dresses enjoyed a period of red carpet ubiquity lasting through the early 2010s.
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